Website analytics
How to make the most of you website
Monitoring your websites traffic is essential - it allows you to record its success and check for areas of improvement. Using Google Analytics, and other tools, iWeb can install tracking services and complete a remarkable in-depth analysis to help you make the most of your website...
We start with Google Analytics which, when combined with Goals and Conversion tracking can help us to quickly identify what percentage of visitors actually place orders/get in touch. Google Analytic also helps us to monitor search engine traffic and identifies what keywords people are using to find your website, and what sites they last visited prior to finding yours.
Once we have some visitor history within Google Analytics we can identify your successes, and help you with any shortfalls - we may use combinations of Conversion Rate Optimisation and Search Engine Optimisation along with the skills of our web design and development team to help solve issues.
In addition to Google Analytics, we may install a service called ClickTale - this software focuses on user-interaction and records individual visits in real time (so you can playback visits), it also combines individual visits to highlight areas for concern.
The main goal, after monitoring ClickTale, is to ensure people are using the website the most effective way - if visitors are not using the website correctly we may adjust the design to make the calls to action more prominent, or adjust the navigation to make certain pages easier to find.
Our website monitoring services are available to both new and existing customers, we can offer a hand-on approach whereby we combine the service with online marketing - or we can simply install the tracking solutions for you. If you're website wasn't created by us, we can still install tracking services.
For more information on website tracking, please contact us.
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