Social network marketing
Facebook, Twitter and MySpace all provide developers with toolkits to allow for content sharing and publishing. With millions of users each day - they can be a great avenue to gain new business.
At a basic level, we can include "like" or "tweet" buttons on your website to allow visitors to publish, on their accounts links and news found on your website.
Taking it step further, we can publish your statuses on your own website - allowing you to quickly update the content and make simple announcements. We can also publish content to the networks - for example, if you add a new product/news item, a link appears to it on your profile.
Social networks, especially Facebook, also allow for advanced development - which can involve creating games/mini applications that run within the Facebook website.
The costs involved in regards to working with social networks vary dramatically from a development perspective - it depends on exactly what you want to achieve. There are no costs (yet) from any of the networks to use the developer's toolkits, however, if you choose to advertise directly (with banners) - distribution costs are involved. You may also want to combine social network marketing with Search Engine Optimisation.
Overall, the potential is massive, and if your target audience are the Facebook generation we can advise you on the best routes forward that will make their return on investment - simply get in touch and let us know about your ideas.
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