iWeb: Web Services

Overview

Designing and building a good Web site is only the starting point in achieving your online objectives. “If you build it, he will come” was a memorable line from the film Field of dreams. Unfortunately, the same is not true of a new Web site. The chances of it being found by your potential customers are low, unless you employ professional help.

Getting your Web site high up the listings on search engines is now viewed as something of a black art because of the dubious activities of some organisations. But it need not be this way, marketing your Web site is not a one-off event but an ongoing activity.

What we provide

Interactive Web Solutions have many years experience in Web marketing. Our consultants are constantly monitoring what is needed to make sure a Web site features high up on a search.

Many organisations make the mistake of building their Web site and then commissioning a company to provide Search engine optimisation (SEO) services. But SEO needs to be built into the design and functionality of your Web site to ensure maximum effect.

Our portfolio of services to market your Web site includes:

• Search engine optimisation (SEO)
• Redesign of pages to be search engine friendly
• Recoding or URL’s so that they are easily recognised and indexed by search engine spiders
• Site structure optimisation – layout and placement of graphics and links
• Search engine keyword purchase
• Banner advertising
• E-flyers
• Graphical newsletter e-mail shots

How search engines index and rank sites is constantly changing, as a result there is no shortcut to obtaining a high position. It requires an amalgamation of expertise and techniques, Interactive Web Solutions can provide these.