BBC Jam / Maths 14-16 / Edutainment Design

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BBC Jam

BBC Jam (formerly known as BBC Digital Curriculum) was an online educational service launched by the BBC in January 2006. The service was available for free across the United Kingdom offering multi-media educational resources.

Some content was offered for users with hearing, sight & mobility difficulties. There were also subjects which were translated into Welsh, Scottish Gaelic and Irish Gaelic.

BBC jam was commissioned in 2003 by the Secretary of State for Culture, Media and Sport, and designed:-

  • to stimulate, support and reflect the diversity of the UK
  • to innovate continually and to promote technological and pedagogical - experimentation
  • to be distinctive from, and complementary to, services provided by the commercial sector

In consultation with BECTA, the Governments educational technology department, the service will cover no more than 50% of the learning outcomes that are amendable to ICT.

The service was suspended on 20 March 2007 at the request of the BBC Trust. The Trust has requested that the BBC management prepares a fresh proposal. This will cover how the BBC should deliver its Charter obligation - promoting formal education and learning, whilst meeting the online needs of school age children. A full Public Value Test will be conducted by the Trust once the proposal is completed, this will include a market impact assessment by Ofcom, the United Kingdom's telecoms regulator.

Project overview

The BBC approached Interactive Web Solutions with a brief to develop an Flash website to teach 14-16 year olds Mathematics.

The solution included;

  • SOAP Services
  • Localised content
  • Accessible navigation and interaction
  • SCORM compliant content


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