Helping you select the right marketing mix for your business.
Many web developers have a one-size-fits-all policy when it comes to their clients. At iWeb, we only implement a marketing strategy that’s designed precisely to fulfil your business needs. Our expert team takes the time to assess your goals and objectives and, after listening carefully, will recommend the exact online disciplines that are the right fit for you.
We work in partnership with the market-leading digital specialists to ensure your business is always ahead of the curve. You can depend on iWeb expertise to give you the competitive edge in the online marketplace – now and in the future.
Your business offering may be the best on the market, but you’re nowhere if you don’t have a high online search profile. That’s why organic visibility is the cornerstone to any marketing strategy.
Search Engine Optimisation (SEO) has changed dramatically: nowadays, relying on optimised keywords is not enough. The user’s location, device and search history are all available to the search engines and this data is used to serve personalised results. That’s why you need iWeb expertise on your side if you want to stay on top of complex and rapidly changing SEO.
Our SEO experts will work with your business to understand its objectives and establish KPIs. We’ll analyse your current situation and formulate a plan to help you rise to the top of search rankings. We’ll do this by employing a combination of proven techniques:
- On-page optimisation
- Local SEO
- Optimisation for video
- Rich snippets
- Domain Strengthening
We can also tidy up your link profile by removing bad references and bringing the domain authority back on track.
Content marketing is one of the most effective ways to build your narrative online. Content is specifically created to build awareness and engage your prospects with valuable information – educating customers and building trust in your business.
It’s crucial to have a strategy in place that forms a roadmap of which content to create. The iWeb team will work with you to devise a plan that will deliver results.
Content comes in a variety of forms. The most obvious is the written word in the form of blogs - but it can also include video, info graphics and specialist industry reports. Whatever the content, it needs to be relevant and authoritative – reinforcing your brand values and raising your profile.
Central to any strategy is ensuring that your content is seen by the right people. Having an experienced outreach team with the right connections will make it work much harder for you.
Paid search is an increasing complex channel to manage effectively. It requires a highly trained team that is not only adept at the various platforms, but also understands your business and its objectives.
The iWeb team has spent considerable time in perfecting a unique approach. We’re dedicated to delivering high visibility at low cost per click and achieving as many goal conversions for your business as we can. Using our unique iterative implementation techniques, we’ll achieve the best results for your budget.
Email has progressed from just being a means of staying in touch with customers. Today’s sophisticated tools allow business owners to deliver highly targeted and timely email campaigns based upon user habits. By using these techniques to your advantage, we vastly improve conversion rates and ensure a greater return on your investment.
The key to a successful e-mailer is engagement. It needs to be creative and relevant - encouraging users to act positively and helping to build loyalty. Testing maximises the returns from email marketing and our team provides guidance on split testing different versions of mailers to help get the best results.
The software platforms we recommend include comprehensive reporting tools to help determine what works and what doesn’t. These indicate the devices your emails are opened in, which browsers are most popular and - most importantly – the traffic and return generated. When it comes to email marketing success, knowledge is power.
Social media marketing is an essential facet of the modern digital marketing mix. When used as part of a clear business strategy, it delivers fantastic awareness for your brand. At iWeb, we have the experience and expertise to get people talking positively about your business.
Social media creates an ongoing, up-to-date dialogue between your brand and your audience – engaging your customers and nurturing relationships with key influencers. It’s highly effective in demonstrating how your business delivers quality customer service.
Any information that's of interest to your customers – existing or potential - should be shared online. Doing so helps to build a community around your brand and ultimately drives website visits.
These are just some of the marketing disciplines we can help you with.
Call today for a free no obligation chat on
01785 279 920 or send us your brief