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Social Media

Facebook Social Plugins

January 18, 2012 | Heddwyn Coombs

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Social plugins are a quick and simple way to engage your website visitors socially, through small widgets that are embedded in your website. They allow you to see what your friends have liked, commented on or shared on sites across the web. 1. Like Button The Like button lets users share pages from your site back to their Facebook profile ...

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Facebook Brands & Case Studies

January 18, 2012 | Heddwyn Coombs

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Some of the world’s largest brands are using Facebook to engage with their fans and communities. Such brands include Red Bull with 22 million fans, Starbucks with 25 million fans, Coca Cola with 34 million fans, and the up and coming Vitamin Water with almost 3 million fans. Adding an extra twist to their marketing campaign, Vitamin Water recently opted ...

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IDE Systems powers up with new website for 2012!

January 16, 2012 |

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IDE Systems has launched a brand new website for 2012 to bring it right up to date with current web technology and to get the company involved with all the social elements that are critical for success in today’s business environment. Designed by iWeb using WordPress, the site is crisp, clear and encourages visitors to interact through social networking including ...

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10 essential WordPress plug-ins for better blogging

January 16, 2012 | Heddwyn Coombs

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The great thing about Magento e-commerce and WordPress in particular is they are open source platforms. There is a whole community of Magento developers out there designing new plug-in and apps – and some of them are very useful indeed. WordPress is easily the most popular platform used for blogging in ecommerce website design. So we’ve compiled a list of ...

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Facebook Demographics & Usage

January 15, 2012 | Heddwyn Coombs

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At the time of writing, Facebook is reporting to have more than 750 million active users. If the Facebook population was counted as a country, it would be the third largest in the world behind China and India. It needs no more introduction for almost any organisation to see its potential. Facebook was originally setup in 2004 for students, by ...

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What are the common pitfalls in Social Media Marketing?

January 12, 2012 | Heddwyn Coombs

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Social media marketing requires investment, and your strategy should reflect this. Too many companies feel that setting up a Facebook Page or Twitter profile means that they are “social”. Be careful of the common pitfalls of social media marketing: 1. Do not ignore your friends, fans or followers Customer service no longer stops at answering telephone calls and emails. Your ...

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What is social media marketing, and why should you care?

January 09, 2012 | Heddwyn Coombs

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The web is constantly evolving, and with this comes new trends and technologies. Social Media Marketing is the process of building traffic and attention through social media websites, such as Facebook and Twitter. There are literally hundreds of social media websites out there, and it’s impossible to keep up with all of these. This document highlights some of the more ...

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Why social media buttons should get the thumbs up on your e-commerce web site

January 06, 2012 | Heddwyn Coombs

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You can’t have failed to notice those ubiquitous little buttons found on many web pages exhorting you to ‘like’, ‘share’ or ‘Tweet’. These aren’t just put there for vanity or because of some need for validation – they’re actually valuable tools for selling. Search engines consider these social media signals as a good indicator of how web site users value ...

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Building successful relationships through blogging

December 02, 2011 | Heddwyn Coombs

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Blogs – you may wonder what the point is. After all, is anybody really listening? Well, yes they are. What’s more, there is an audience out there for you. If you approach blogging in the correct way, you are actually building a brand for your e-commerce business. Major companies spend millions on branding activities through web development agencies every year ...

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Tiny engravings lead to huge site traffic increase

September 23, 2011 | Heddwyn Coombs

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The work of master engraver, Graham Shorts is awe-inspiring. Specialising in microscopically small engravings, his work includes the Lord’s Prayer on the head of a gold pin and the message “Nothing is impossible” on the sharp edge of a razor blade. Recently he engraved a fountain pen with the Stephen Fry quote, “Waggled in the right way this inky little ...

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PunchFork | Social Networking Trends for Recipies

July 28, 2011 | Heddwyn Coombs

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Punchfork uses real-time data like tweets and Facebook shares to measure which recipes are grabbing the attention of users. Their proprietary rating system assigns each recipe a popularity score from 1 to 100. The higher a recipe’s score, the more it has been talked about and shared on the web. Traditional recipe sites list page after page of search results in ...

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Sneaky peak at Facebook’s iPad app

July 27, 2011 |

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It appears that lurking within Facebook’s iPhone app is a secret iPad app. TechCrunch‘s MG Siegler wrote: “Hidden in the code of Facebook’s iPhone app is the code for something else. Something everyone has been waiting over a year for. The iPad app”. Siegler says that it is “an HTML5-rich experience” and was impressed by the navigation, pointing specifically to ...

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