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The world’s population is ageing. Current issues hitting the headlines often relate to older members of society and the challenges they face in their lives, with tax cuts and dementia at the forefront of the news. The Beth Johnson Foundation (BJF) is a registered charity supporting positive ageing. The BJF helps empower older people to access the knowledge and support ...

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How Pinterest could pin down more customers for your business As any professional web developer will tell you, social media integration is now an essential factor in e-commerce website design. We all know about the likes of Twitter and Facebook, but there’s a new kid on the block that’s currently making waves. It’s called Pinterest and it’s already grown rapidly ...

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If you needed further evidence that e-commerce is massive in the UK and set to get even bigger, a recent study has confirmed it. The UK is ranked top of all G20 nations in terms of the amount the internet contributes to its GDP. Taken as a sector alone, that’s more than healthcare, education and construction. Some of the UK’s ...

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How the new iPad 3 can put your business in touch with more shoppers The launch of any new Apple product is always led by a media fanfare. But the third iteration of the popular iPad could mean big things for e-commerce. Online retailers should be aware of how important mobile commerce is to stay competitive. If you haven’t made ...

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The most important pages of all on any e-commerce web site are the product pages. After all, they display the goods that visitors have come for. But how do you turn more of those visitors into buyers? As a professional web design company, iWeb will show you how and tell you where you might be going wrong. So here are ...

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When somebody gives you a painstakingly compiled music mix CD, you know that person really cares about you. It’s a way of saying, “this is who I am and this is what I love” in an effort to get closer. But after taking the time to ensure that the personalised music selection is just right, it’s seems a shame to ...

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Linked in is another social network that can be utilised to gain engagement in your website when the target audience is appropriate. Similar to Facebook and Twitter, there is the ability to setup a company or organisation profile, and setup groups to build your brand awareness, and grow your business. LinkedIn Share Button The LinkedIn Share button lets users share ...

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Google+ is a new and expanding social network, with currently limited social media integration options.  Although limited, it does offer the “+1 Button” which enables content to be shared and recommended to both friends, and also has a positive effect on search engine ranking. www.google.com/webmasters/+1/button/  

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Twitter is a real-time information network that connects people to the latest information about what they find interesting. It is now reporting to have over 200 million registered users, that use small text based status posts of up to 140 characters to spread their views, news, and general Simply find the public streams you find most compelling and follow the ...

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Similar to traditional Facebook ads, Sponsored Stories build upon existing organic interactions that occur between people and your business. People are naturally interested in the things that their friends care about, which makes this advertising feature very highly targeted, and offers the same demographic and budget control flexibility that comes with standard Facebook Ads. Sponsored stories can help you to ...

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Facebook offer a powerful advertising platform, named Facebook Ads. Low click through rates, mixed with very flexible targeting options allows for a great opportunity to kick start any Facebook marketing campaign. Target adverts directly to Facebook applications, events, your Facebook Page, or back to your website. This can help to build awareness, drive sales and grow your fan base depending ...

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