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Product Videos: Are you showing off your products to their potential?

Product Video

Lack of attention to detail loses sales. There are several websites that specialise in finding products on auction sites that have been entered by “fat fingers” in a rush. They work on the principle that misspelled products sell for less than those that have been spelled correctly. Along the same lines, low quality images can put your customers off the […]

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Setting up Google Adwords PPC Campaign for your Magento Ecommerce Store

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If you’ve been running a broad match Google Adwords PPC campaign for your Magento ecommerce store, you might want to go for exact matches on all your AdWords and use more long tail phrases. Within your Google Adwords UI; If you click on the “campaigns” tab (top menu), then the “keywords” tab in the content – you can see all the […]

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iWeb Magento offers a full palette of customisable options for online paint retailer

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Colour & Paint is an innovative, new online paint retailer that specialises in premium paint collections. Its mission is to change the way that paint is chosen tested and bought online. Whilst being full of fresh ideas, their paint is produced by one of the oldest paint manufacturers in the UK in Craig & Rose – a company that’s been […]

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iWeb proves that language is no barrier to online selling

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Designing web sites for foreign markets brings a new set of challenges. Sometimes it’s not as simple as translating the words to suit the region. This proved to be the case when iWeb produced a new e-commerce web site for BinMadi – a leading watch distributor in Saudi Arabia and the Middle East. The company is over 40 years old […]

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iWeb charged with major battery project for Halfords

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As one of the country’s leading retailers and fitters of car parts and accessories, Halfords is a familiar name. Dealing as they do with so many different manufacturers and makes of car, it can sometimes be a challenge for staff to find the right part for a customer. Often it’s crucial that the part is fully compatible – and that’s […]

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Responsive Designs vs. Traditional Builds

What is Responsive Web Design Ethan Marcotte’s excellent “A List Apart” article coined the term “Responsive Web Design” all the way back in 2010. In short, it refers to how a site can react to being viewed in different contexts; most obviously mobile, tablet and desktop, but also different resolutions that are common in those settings, portrait and landscape orientations […]

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5 Reasons Why You Should Choose Magento for your Ecommerce Business

Magento comes with many many features by default and it is impossible to choose the best ones. Here are just 5 reasons why you should choose Magento for your ecommerce business. 1. Search Engine Optimisation by default. Magento was designed from the ground up to include many features aimed at maketing and improving customer relations. Search Engine Optimisation comes built […]

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Magento e-commerce works harder for people with senses working overtime

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Sensory Direct offer a range of unique and specialised products, requiring iWeb to deliver a web site that could reach a specific market. The company makes products aimed at carers, therapists, hospitals and schools that work with people who have sensory deprivation issues – often those with autism. Weighted Therapy products allow those who are ‘sensory seeking’ to relax, sleep, focus and have better […]

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How Magento performance affects your sales

How magento performance affects your sales

Magento is a great solution for ecommerce: out of the box it comes with a staggering array of features built-in, with thousands of additional features available through extensions. Everything from a simple shopping cart to complex business to business discounts can be configured quickly and easily directly within the Magento admin area, with no complex programming or coding required. On […]

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Up-sells, Cross-sells & Related Products in Magento E-commerce

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At iWeb we have been building Magento e-commerce web sites for the past three years and in this time we have been asked many questions about Magento. When we are speaking to our clients about their projects a question that we often get asked is, What is the difference between up-sells, cross-sells and related products? We hope this article can […]

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Magento CE 1.8 – What to Expect

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The 3rd annual Magento Imagine eConference took place in early April where over 1500 Magento merchants, developers and industry partners met.  One of the major announcements from the event was the release of both Magento Enterprise Edition 1.13 and Magento Community Edition 1.8. In this article I’m going to highlight some of the main things we can expect when Magento […]

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iWeb’s e-commerce masterclass is coming!

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In around 20 years, online shopping has gone from virtually unknown to a massive industry worth billions. Now anybody who is interested in buying any product or service will research it online first, if not purchase the item there and then. And thanks to the mobile technology explosion, they can do it anywhere they like. There are new frontiers opening […]

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