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5 Tools for writing better blog posts

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Keeping a blog up-to-date is a great way of creating user engagement and improving your search engine ranking. It encourages people to visit your website on a regular basis. Our blog is the second most visited page on our website and Twitter is the second highest referrer to our website. Writing a blog can be time-consuming. At iWeb, we try […]

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4 Ways Trustpilot will Boost your Ecommerce ROI

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Here at iWeb we are always looking for ways to help our eCommerce customers. Whether it’s sharing our knowledge, reviewing new Magento eCommerce modules or improving  return on investment. Today we are going to be looking at online review platform Trustpilot. Did you know that 61% of customers read online reviews before making a purchase decision? Trustpilot is one of […]

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Printing company moves online with Magento

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Print-Print.co.uk are a Shropshire based printing company. They offer high quality printing services with a fast turn around and great value for money. Their clients include Barclays, BBC, NHS and Subway. Their sister company, DW Design and Print have over 20 years experience in the print industry. In 2008 they decided to offer their services nationwide and Print-Print.co.uk was born. […]

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Use your 404 page for charity

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Every so often we have the misfortune of stumbling across a 404 pages. 404 pages appear when an incorrect web address has been entered or the page no longer exists. A lot of websites try to spice up their 404 pages with cute graphics and messages. These are often entertaining or amusing. The idea is to soften the blow, to […]

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British clothing brand Gloverall turns to Magento eCommerce

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Gloverall are a UK manufacturer of traditional duffle coats. They have been creating high quality clothing in their factory since the 1950′s. Gloverall sells through their website and in high-end high street stores. They have featured in some of best known fashion magazines including GQ, Glamour and Style. Moving from a bespoke website, Gloverall wanted to use an open source […]

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Google Announces SSL to be used as a Search Ranking Signal

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Google have announced that use of HTTPS is going to be included as a ranking signal in search results. This means that sites using SSL or TLS by default will gain a slight boost in their search engine rankings. Google have said that they “may decide to strengthen it, because we’d like to encourage all website owners to switch from […]

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Migrating from Magento Go to Magento Community Edition

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Magento Inc. have recently announced their hosted Magento eCommerce service, Magento Go, will be shutting down on 15th February 2015. What was Magento Go? Magento Go was a cloud based eCommerce solution geared towards supporting small business, offering a less customised version of Magento. It didn’t require any technical knowledge and contained many of the basic features the fully fledged […]

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Improving your dropout rates

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According to SagePay 28% of Magento eCommerce transactions are abandoned on the payment page. This is mainly due to not offering the customers preferred method of payment. When choosing your payment gateway make sure to select as many payment options as possible to help reduce the dropout rate from your eCommerce payment page. Payment methods we recommend including are: – Visa […]

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Using video to increase conversions on your eCommerce website

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For the majority of Magento eCommerce websites product information will include a textual description, maybe a specification chart and a few images but have you ever considered utilising videos? When selling a product online we must consider the different learning styles people have and the environment they are consuming the content. On the web we’re able to focus on two learning styles […]

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Brand Outlet launches their Magento eCommerce responsive website

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Brand Outlet is a successful Magento eCommerce website focusing on sourcing the very best fashion brands on the market at a fraction of the price. Brand Outlet first came to us in 2013 to build a Magento eCommerce website for their new fashion website. They wanted a clean bespoke web design that would cater for both mens and womens tastes. The […]

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247 Blinds goes global and responsive

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247 Blinds offer a comprehensive range of blinds to the UK market, allowing consumers to customise the size and look to create a bespoke order that fits their requirements. 247 Blinds approached us to discuss expanding their site to include some European countries. While analysing their statistics we noticed that many users visit their current website using tablets or mobile […]

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5 tips for better e-commerce business on mobile devices

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With more and more customers browsing your web site from a mobile, delivering a better user experience on these devices is essential. A responsive web site that adjusts to specific smartphone parameters is the technical minimum you should aim for. However, if you want to really get those online tills ringing, you need to take into account some customer behaviour […]

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