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When somebody gives you a painstakingly compiled music mix CD, you know that person really cares about you. It’s a way of saying, “this is who I am and this is what I love” in an effort to get closer. But after taking the time to ensure that the personalised music selection is just right, it’s seems a shame to ...

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Linked in is another social network that can be utilised to gain engagement in your website when the target audience is appropriate. Similar to Facebook and Twitter, there is the ability to setup a company or organisation profile, and setup groups to build your brand awareness, and grow your business. LinkedIn Share Button The LinkedIn Share button lets users share ...

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Google+ is a new and expanding social network, with currently limited social media integration options.  Although limited, it does offer the “+1 Button” which enables content to be shared and recommended to both friends, and also has a positive effect on search engine ranking. www.google.com/webmasters/+1/button/  

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Twitter is a real-time information network that connects people to the latest information about what they find interesting. It is now reporting to have over 200 million registered users, that use small text based status posts of up to 140 characters to spread their views, news, and general Simply find the public streams you find most compelling and follow the ...

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Similar to traditional Facebook ads, Sponsored Stories build upon existing organic interactions that occur between people and your business. People are naturally interested in the things that their friends care about, which makes this advertising feature very highly targeted, and offers the same demographic and budget control flexibility that comes with standard Facebook Ads. Sponsored stories can help you to ...

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Facebook offer a powerful advertising platform, named Facebook Ads. Low click through rates, mixed with very flexible targeting options allows for a great opportunity to kick start any Facebook marketing campaign. Target adverts directly to Facebook applications, events, your Facebook Page, or back to your website. This can help to build awareness, drive sales and grow your fan base depending ...

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Whilst the spotlight is currently on social networking as the online marketing goldmine, it’s easy to forget that the good old blog still has its uses in e-commerce website design. Here are just a few ways in which more emphasis on blogging can benefit your business: Better search engine optimisation Blogs lend themselves to the type of content search engines ...

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A Facebook Page is the public home for an organisation or entity on Facebook. Whether this be a brand, company, sports team, or public figure for example, it should be something that someone can “like”. Examples of huge brands with Facebook Pages Coca Cola – www.facebook.com/cocacola Red Bull – www.facebook.com/redbull Youtube – www.facebook.com/youtube MTV – www.facebook.com/MTV Page Tabs & Apps ...

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Facebook’s meta tags, or more commonly known as the Open Graph, offers a way to optimise your website, and leverage your existing data in a way that allows for a more enhanced social connection between you and your users. Who can it benefit? The Open Graph is designed for web pages that represent profiles of real world things – such ...

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Search Engine giant, Google – having recently delved into social networking with Google+ – has come up with a new search feature that combines the two. It’s called Search Plus Your World (SPYW) and it could prove to be a major feature in e-commerce web design. Users that are logged into their Google accounts – including Google+ and Gmail – ...

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Social plugins are a quick and simple way to engage your website visitors socially, through small widgets that are embedded in your website. They allow you to see what your friends have liked, commented on or shared on sites across the web. 1. Like Button The Like button lets users share pages from your site back to their Facebook profile ...

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