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Improving your dropout rates

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According to SagePay 28% of Magento eCommerce transactions are abandoned on the payment page. This is mainly due to not offering the customers preferred method of payment. When choosing your payment gateway make sure to select as many payment options as possible to help reduce the dropout rate from your eCommerce payment page. Payment methods we recommend including are: – Visa […]

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Using video to increase conversions on your eCommerce website

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For the majority of Magento eCommerce websites product information will include a textual description, maybe a specification chart and a few images but have you ever considered utilising videos? When selling a product online we must consider the different learning styles people have and the environment they are consuming the content. On the web we’re able to focus on two learning styles […]

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Brand Outlet launches their Magento eCommerce responsive website

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Brand Outlet is a successful Magento eCommerce website focusing on sourcing the very best fashion brands on the market at a fraction of the price. Brand Outlet first came to us in 2013 to build a Magento eCommerce website for their new fashion website. They wanted a clean bespoke web design that would cater for both mens and womens tastes. The […]

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247 Blinds goes global and responsive

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247 Blinds offer a comprehensive range of blinds to the UK market, allowing consumers to customise the size and look to create a bespoke order that fits their requirements. 247 Blinds approached us to discuss expanding their site to include some European countries. While analysing their statistics we noticed that many users visit their current website using tablets or mobile […]

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5 tips for better e-commerce business on mobile devices

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With more and more customers browsing your web site from a mobile, delivering a better user experience on these devices is essential. A responsive web site that adjusts to specific smartphone parameters is the technical minimum you should aim for. However, if you want to really get those online tills ringing, you need to take into account some customer behaviour […]

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What a distance, what a conference!

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I recently embarked on a massive 8174km journey into the unknown. Ok, so the journey was by Jet, and the unknown was Magento’s Imagine eCommerce conference in Las Vegas! This is Magento’s annual flagship conference, which was held this year at the Hard Rock Hotel & Casino. Over 2,000 merchants, partners and developers were present, which meant there was a […]

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Important changes to e-commerce regulations that you need to know about

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From Friday 13th June, changes made by the UK government to e-commerce regulations will come into effect. Distance selling regulations are being superseded by the Consumer Contracts Regulations 2013 and this could have a bearing on your e-commerce business. Here are the main points to look out for: Cancellations – A consumer now has the right to cancel an order from […]

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Tips & tricks when using Bootstrap

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We’ve been using Bootstrap on all our Magento and WordPress responsive project for the last couple of years. Before that we used bootstrap to develop our iWeb FTP interface. We’ve been through a lot of pain and learning while using bootstrap so here are a list of things we would tell anyone who is starting to use it. Read the documentation […]

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Smart Design – Embracing Content First

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A few weeks ago I wrote a guest article on eWebDesign discussing our approach to content first website design. Here is a snippet from the article: Content first is by no means a new concept to the design community. It has been around for many years and the central principle continues to provide a reliable approach for website design and […]

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Top 5 things to take from Which Test Won TLE Conference Europe

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On day 2 of Which Test Won: The Live Event 2014 conference there were dozens of takeaways but we thought we’d give you our top 5. 1. Don’t assume anything about your customers You are not your customers – never assume you know what they want or how they wish to browse your website. You may be more technically inclined or understand […]

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Top 10 Optimisation Tools from WhichTestWon Conference

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Our success is reliant on our customers success so we try to do everything possible to ensure they have a profitable website. More recently we’ve been investing in optimisation and A/B testing. We’ve been visiting the Which Test Won website for years and trying their free usability tests so when the opportunity came to visit their London conference we jumped […]

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iWeb’s trip to the Which Test Won – The Live Event 2014 conference

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Last week myself, Dave, Jaz and Rich attended the Which Test Won – The Live Event 2014 conference, held at the America Square Conference Centre in London. We were unique in being a development agency to visit the conference, as generally the audience was made up of merchants looking to improve conversion rates on their websites. I wanted us to […]

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